- Art Direction
- Information Architecture
- UX Design
With a focus on the patient or caregiver’s needs, the site is designed to be friendly, easy to use for a wide-ranging audience, and flexible as the needs of the hospital change and expand.
The new site was transformed from a flash-based marketing site to a flexible and dynamic patient-first user experience.
The redesign has been a great success with hospital clients, and won a W3 award for design excellence in November 2016.
Intuitive Search Feature
It features a prominent predictive search area, high importance to engaging media, quick access to relevant information, and an extensible system of modules for deeper pages.
The user interface solution took what had been dozens of pages of information and transformed them into fewer sections, with intuitive titles, easy to use sections and clearer navigation.